chiwaihui.fyi Hong Kong → Brooklyn → Santa Cruz → Asia

Chi Wai
Hui

Web developer & SEO at Condensed.io. Twenty years of it, from Geocities to WordPress to Webflow to Claude Code.

Learning to build and think with AI tools. Ideas and experiments. Sometimes I build them.

I made Pickleball in Asia. Wai to most people.

A seaside promenade at dusk, dithered to two tones.
Plate 01 · my photograph, one bit deep Somewhere in Asia

00 / About

Hong Kong born. Brooklyn raised. Now a digital nomad in Asia.

When COVID ended, I made a decision to take some chances and try to become a digital nomad in Asia. I have mostly been here for almost four years now. I have visited a lot of countries, and I have been lucky to have the ability to work and travel, and to experience different ways of life along the way.

I feel lucky that pickleball is booming at the same time I am getting to visit these countries. It has become a big part of my life. A source of community, friendship, exercise, and fun, and usually the fastest way I find people in a city I do not know yet.

Professionally, I have been doing web development for about twenty years. I have watched it go from Geocities to WordPress to Webflow, and I have learned a lot along the way. Right now I am trying to level up by learning how to build and think with AI tools.

Read the whole thing →

01 / Personal projects 2 entries

Build it and write it

In progress

Pickleball in Asia

Guides to courts and communities across ten Asian countries, for anyone trying to find a game in a city they do not know yet. Where I have played, I write from the court. Where I have not, the page says so.

What went into it

  • Astro, my first site in it (this one is the second)
  • Information architecture for different audiences: country, city, homepage
  • Multilingual SEO in English, Japanese, Vietnamese and Chinese
  • A team of Claude Code agents for translating and fact-checking
  • Turning raw notes into structured data
  • Keeping content fresh on a directory site
The Pickleball in Asia homepage

An open concept · English and Japanese

In progress

Musubu

A concept for how people could move to Japan’s emptying towns together instead of alone. A town says what it is short of, people commit conditionally, and nobody moves unless enough others do. Nothing is built. The whole thing is online, with the folder behind it, for anyone who wants to take it. It would be great if this became real, with or without me involved.

What went into it

  • Systems thinking: connecting rural population, work-life balance and birth rate into one design
  • Borrowing proven mechanics (Kickstarter-style conditional commitment)
  • Stress-testing the idea: is it realistic, where are the weak points
  • Pilot design and phasing: one town vs three vs five, the poll as phase zero
  • Research across policy, past programs and some light financials
  • Storytelling: packaging a big idea so a stranger can navigate it
The Musubu front door: a share house in a town of four thousand, forty-nine of fifty-six rooms taken
02 / Work Income

Web development & SEO · nearly two decades

Condensed.io

Most of my working life has run through Condensed. They are a long-standing client and also people I care about. The work below was done with them.

What went into it

  • Turning design comps into WordPress sites, then maintaining them
  • Turning default templates into something more custom, in Webflow and elsewhere
  • Webflow builds, some Squarespace, a little e-commerce
  • Branding input as part of the team: logo marks, taglines, design assets
  • Clients from local businesses to mid-size, startups, then artist foundations
  • Technical SEO and structured data, the last few years

Service in development

In progress

GEO (Generative Engine Optimization)

Helping sites get cited by AI search, not just ranked by it. Currently building the tooling behind it.

Happy to talk through whether a site’s problem is visibility or clicks. That is usually the first thing worth working out.

Get in touch

03 / Explorations 1 entry

Notes and small experiments · Jul to Sep 2026

In progress

Learning by building with AI

A few months of following my curiosity with Claude. Where brainstorms keep landing, how heavy a session is before it starts, the gap between a few things in my head and a few books in its context, and Desks, the interface I sketched along the way.

An overgrown checkered path, dithered to two tones.
04 / Leveling up 2 entries

Deliberate practice

In progress

Technical SEO, deeper

Going further into how search decides what to show, including how AI answers pick their sources. The test I set myself is simple: get a page I worked on cited by an AI tool, and be able to show the before and after.

The actual bottleneck

In progress

Making twenty years legible

Almost all of my work has happened inside one long client relationship, which means very little of it is visible to anyone outside it. Learning to show the work is turning out to be harder, and more useful, than learning another tool.

05 / AI skills & insights 2 entries

23 agents · around 20 skills

In progress

An agent system I actually use

Not demos. A working set of agents that edit my copy, audit my data for unsupported claims, and translate pages into four languages, built up over months of real use on Pickleball in Asia.

Where the learning time goes

In progress

Memory and context

How these systems hold on to things between sessions, and what changes about building software once they do. This is the part I find genuinely interesting rather than just useful.

A white cat on a street, dithered to two tones. A firework bursting against a night sky, dithered to two tones. A stone trail climbing through overgrown hillside, dithered to two tones.
Plates 03–05 · my photographs, one bit deep Slightly geeky · slightly weird