Chi Wai Hui
- Web developer & SEO at Condensed.io
- Twenty years of it, from Geocities to WordPress to Webflow to Claude Code
- Learning to build and think with AI tools
- Ideas and experiments. Sometimes I build them.
- I made Pickleball in Asia
- Wai to most people
Hong Kong born. Brooklyn raised. Now a digital nomad in Asia.
When COVID ended, I made a decision to take some chances and try to become a digital nomad in Asia. I have mostly been here for almost four years now. I have visited a lot of countries, and I have been lucky to have the ability to work and travel, and to experience different ways of life along the way.
I feel lucky that pickleball is booming at the same time I am getting to visit these countries. It has become a big part of my life. A source of community, friendship, exercise, and fun, and usually the fastest way I find people in a city I do not know yet.
Professionally, I have been doing web development for about twenty years. I have watched it go from Geocities to WordPress to Webflow, and I have learned a lot along the way. Right now I am trying to level up by learning how to build and think with AI tools.
Personal projects
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Pickleball in Asia
In progressBuild it and write it
Guides to courts and communities across ten Asian countries, for anyone trying to find a game in a city they do not know yet. Where I have played, I write from the court. Where I have not, the page says so.
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Musubu
In progressConcept in development
An idea about Japan’s emptying rural towns: that people do not move because moving alone is the risk, so the answer is to help families, businesses and towns commit at the same time. Most of the thinking is done. The next step is a place to read it.
Explorations
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Desks
Interface studies
Layout and interface experiments with no client attached. Small studies, done to find out how something feels rather than to ship it.
Leveling up
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Technical SEO, deeper
Deliberate practice
Going further into how search decides what to show, including how AI answers pick their sources. The test I set myself is simple: get a page I worked on cited by an AI tool, and be able to show the before and after.
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Making twenty years legible
The actual bottleneck
Almost all of my work has happened inside one long client relationship, which means very little of it is visible to anyone outside it. Learning to show the work is turning out to be harder, and more useful, than learning another tool.
AI skills & insights
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An agent system I actually use
23 agents · around 20 skills
Not demos. A working set of agents that edit my copy, audit my data for unsupported claims, and translate pages into four languages, built up over months of real use on Pickleball in Asia.
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Memory and context
Where the learning time goes
How these systems hold on to things between sessions, and what changes about building software once they do. This is the part I find genuinely interesting rather than just useful.
Work
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Condensed.io
Web development & SEO · nearly two decades
Most of my working life has run through Condensed. They are a long-standing client and also people I care about. The work below was done with them.
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The Woodman Family Foundation
Webflow build · SEO
Built the site and the structured data behind it.
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The Saul Steinberg Foundation
Technical SEO
The site was ranking better and still losing the click. I worked on why.
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GEO (Generative Engine Optimization)
In progressService in development
Helping sites get cited by AI search, not just ranked by it. Currently building the tooling behind it.
Happy to talk through whether a site’s problem is visibility or clicks. That is usually the first thing worth working out. Get in touch.